When I joined LinkedIn, my job wasn’t just to build the in-house agency, it was to reinvent the whole brand. My team transformed the perception of the company — from a transactional site where white-collar workers posted their resumes into a diverse professional community that helped each other be more successful every day. As a result, LinkedIn earned a spot on the Interbrand and BrandZ Top Global Brands lists.
This official case study video tells the story of that multi-year journey in exactly 1 minute and 59 seconds.
Obviously, the rest of my site is chock full of examples of how we brought the new brand to life. But since you’re here, please enjoy a sampling of work from across the company’s lines of business.